![]() ![]() LinkedIn text ads operate on a familiar pay-per-click or impression basis, and they’re featured in the sidebar. LinkedIn text ads are the closest to Google or Bing search ads that you can get on the platform. Or you can create carousel ads, video ads, and lead generation ads that appear in the same “boosted” format. Your ads manager can create a typical post with a headline, image and link to sponsor. These are the ads that appear to be “boosted” posts from a company’s own feed. ![]() Sponsored content ads look and feel native to the LinkedIn platform. Across all their offerings, LinkedIn advertising supports brand awareness, website visits, engagement, video views, lead generation, site conversions, and job applications. Like other social advertising platforms, LinkedIn advertising offers you a variety of ad types and formats to play with. And, like other platforms, you should be selecting your ad format based on the overall action you want to drive. In this comprehensive LinkedIn advertising guide, I’ll review everything you need to know to get started, including: Don’t worry – I’m here to help with those. Once you have that all set up, you can dive into the specifics of LinkedIn Ads. Staff authors are listed here.First things first, if you are going to advertise on LinkedIn, your company needs to have a LinkedIn company page to publish content. Opinions expressed in this article are those of the guest author and not necessarily MarTech.
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