![]() ![]() Like minimums, titles and leadership requirements, to name a few. ![]() With our unique hybrid model we put quite a few traditional direct sales sacred cows out to pasture. We wanted to support the former leaders who relied on Creative Memories and/or Ahni & Zoe for a substantial income, as well as those who joined to work occasionally and be part of a warm community. There was also much learning from the past, which included a deep understanding of our audience and their preferences. With many tens of thousands of former Consultants who loved the products, mission and the difference the opportunity made in their own families, our leadership team was united in offering a compelling earnings plan. Hayhoe: Among the thousands of decisions involved in a startup, having a direct sales element was never a question. DSN staff spoke with Hayhoe about his strategy and vision for the company.ĭSN : What factors led to your decision to reopen as a direct selling company? A small, dedicated team of employees, whose average tenure with Creative Memories is 10 to 12 years, has stayed on to work with CM Group Holdings. The new business is operating just around the corner from the old Creative Memories building in St. Cloud, Minnesota, and was convinced that with the right adjustments, the company could once again be successful for consultants and consumers. He personally knew many consultants as well as the staff at the home office in St. So when he learned the company was for sale, it was natural for him to consider the purchase. Hayhoe himself attended many CM events, workshops and even parties, inspired by the passion of the consultants. ![]() Hayhoe became involved with Creative Memories in 1997 when the company approached his product design and sourcing company-which then was operating with over 300 employees in Asia-to add to their product line. Now debt-free and backed financially, CM is looking to carve a new path. That’s when an unexpected twist occurred: Caleb Hayhoe, Chairman of Flowerdale Group Ltd., and previously, Founder and CEO of RT Sourcing, made a decision to buy the Creative Memories Japan business and in North America the Creative Memories® and Ahni & Zoe™ brands, patents, artwork, products and manufacturing equipment- and reopen once again as a direct selling company. The company reemerged from its second bankruptcy with a new name-Ahni & Zoe by Creative Memories-before again closing its doors in late summer 2014. After undergoing two bankruptcies within five years only to close its doors in 2014, the iconic Creative Memories (CM) brand has reopened with new ownership and a streamlined direct sales strategy. ![]()
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